The Pittsburgh Penguins just won the Stanley Cup for the second consecutive year. It is the second time the Penguins have won a back-to-back title and many intriguing storylines have come from their run. Even those of you who are … Continue reading LESSONS FROM A BACKUP GOALTENDER
Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake … Continue reading IS FAKE NEWS AFFECTING YOUR BRAND?
If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the … Continue reading Tips to Pitching Pre-Produced Content
I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur. But, why? And, how do you convince … Continue reading Is Content Marketing Worth the Effort?
ARE YOU THOUGHTFUL? I would like a quick show of hands (okay, not really)… How many times has someone told you (or you have told someone else) “I need a press release!”? And, that marks the extent of the solution … Continue reading Are You Thoughtful?
There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion is … Continue reading Sorry Folks, Public Relations is Not Free
In public relations, relationships are of the highest priority. If you don’t have solid relationships your job is extremely difficult – and, let’s face it, not all that exciting. PR professionals were born communicators and it is vital to be … Continue reading 7 Ways to Build Relationships in PR and Keep Them
MendyNotWendy 